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In online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown).The cost-per-click is the dollar amount that the advertiser pays for each click.Let me know if there are others that you’ve noticed that didn’t make this list!In creating this post, I quickly put together a short and sweet quiz on some of the terms that appear in the glossary here.FOMO describes a type of social anxiety where you feel that if you miss an opportunity you might miss out on something great.FOMO comes into play quite often with social media where some people are compelled to stay connected so they never miss a big moment. Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way! I had seen it on social media articles and updates and never knew what it meant.
Salesforce is one of the leading CRM providers online. The layout, colors, fonts, borders, spacing, and all other visual elements of a website occur because of the styles declared in CSS. The sum of all experiences a customer has with you.
Fun fact: The “M” in CPM stands for “Mille,” which is the roman numeral name for 1,000 (in case you were wondering why it’s CPM instead of CPT).
CR is the number of people who take an action, divided by the number of people who could have.
We use Google Analytics here at Buffer to pull reports on our most popular content and set goals for conversions of Buffer blog readers to Buffer app customers.
Learn more: The Marketer’s Guide to Google Analytics A hat tip is a way for users to give thanks or acknowledgement to other users.