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Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.
is one of the biggest dating services in the world.
It works with special algorithms that match users with potential dates.
Launched in 2004, OKCupid works with many populations of people. It uses a compatibility matching system to link up people with complementary personalities and lifestyles and has worked with millions of users over the past 15 years.
It launched in 1995 and is now available in 24 different countries.
Members set up a profile, upload photos and can then search through profiles to find a good match.
“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.