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“While pretty much all women of colour are considered more sexual and exotic than white women, the ways in which this plays out varies.
Asian women have historically been deemed more sexual but also are viewed as being more demure and feminine.
Siren's approach just might be what women are looking for.
Lena*, a Cambodian American woman who has used online dating for several years, said the best way to improve the experience for Asian women is to give them more control over their profile and online identity."In this age of Google where people can research anyone, information is precious.
“All of this centres on Eurocentric beauty standards, which privilege those who are white or are white adjacent in appearance — things like lighter skin, light coloured eyes, thinner noses, certain jawline shapes.
So, when we see Asian men and black women having a harder time, part of it has to do with beauty standards and part of it has to do with the ways people are socialized to imagine how Asian men or black women behave inside and outside of relationships.”This exclusion of Asian men is a particularly visible problem in the gay community.
As a group, Asian women are actually the most "popular" of all races on Ok Cupid; and a survey by dating site found that Asian female users were most likely to get messages from male users — but only if those men were not Asian.A similar story presents itself when we deconstruct black women in popular culture.In film and television, black women are often portrayed as two-dimensional “strong and sassy” stereotypes (see: Leslie Jones’ character in “) When cast as a romantic interest, they’re usually played by biracial or multiracial women with lighter skin tones, such as Halle Berry or Zendaya.“Society tells us that black women are hypersexual but also more masculine than other women, while it suggests that Asian men are less masculine — to the point of being effeminate — and that they are physically less attractive,” says Shantel Buggs, a Ph D Candidate in sociology at the University of Texas.“No rice, no spice” is social networking apps Scruff and Grindr parlance for “no East Asian men, no South Asian men.” Straight people aren’t nearly as upfront about their prejudices on Tinder, but having spoken to several women of colour about their time dating online, they seem to get fewer messages and matches than other women and are frequently racially fetishized when they do connect.“I’ve personally experienced plenty of this,” Buggs tells me.
Lee and Katrina Hess' negative experiences as Asian women online led them to develop Siren, a dating app launched in early 2014 and currently available in a beta format for Seattle-area users.